PROMO ART DIRECTION
As part of Whole Foods Market’s monthly Promo Sales Program, this photoshoot was developed to support ongoing marketing efforts for high-priority and on-sale products featured in our digital Sales Flyer. The Sales Flyer is a key placement on the Whole Foods Market online storefront, designed to spotlight promotional items and drive customer engagement.
Overview
This long-term, one-off shoot was initiated in response to the recurring presence of specific products in monthly promotions. The goal was to capture a robust library of versatile, high-quality imagery that could be used throughout the remainder of 2025, reducing the need for repeated shoots while maintaining a consistent, polished visual presence across digital channels.
Being in charge of the Whole Foods Market Promo photoshoot workstream entails being responsible for file naming, angle, shooting specs, art direction, and prop/styling notes. Once the shoot commences, I manage feedback for composition, camera angle, lighting, and product accuracy & legibility. Additionally, ensuring the shots adhere to our branding to guarantee consistency and recognition.
Overview
