ART DIRECTION
Sales Flyer
As part of Whole Foods Market’s monthly Promo Sales Program, this photoshoot was developed to support ongoing marketing efforts for high-priority and on-sale products featured in our digital Sales Flyer. The Sales Flyer is a key placement on the Whole Foods Market online storefront, designed to spotlight promotional items and drive customer engagement.
Overview
This long-term, one-off shoot was initiated in response to the recurring presence of specific products in monthly promotions. The goal was to capture a robust library of versatile, high-quality imagery that could be used throughout the remainder of 2025, reducing the need for repeated shoots while maintaining a consistent, polished visual presence across digital channels.
Sales Promo
Being in charge of the Whole Foods Market Promo photoshoot workstream entails being responsible for file naming, angle, shooting specs, art direction, and prop/styling notes. Once the shoot commences, I manage feedback for composition, camera angle, lighting, and product accuracy & legibility. Additionally, ensuring the shots adhere to our branding to guarantee consistency and recognition.
Overview
